AOV Calculator – Average Order Value

Quickly calculate your store's Average Order Value (AOV) from total revenue and the total number of orders.

Inputs

$

Results

Average Order Value (AOV)

—

 

What is Average Order Value?

Average Order Value (AOV) measures the average amount of money each customer spends per transaction with your business.

Formula

AOV = Total Revenue ÷ Total Number of Orders

Example: If you earn $12,500 from 250 orders, your AOV is $50.

Tracking AOV helps you understand customer purchasing habits and measure the effectiveness of your pricing and marketing strategies. A higher AOV means you're generating more revenue from each customer.

FAQ

What is considered a "good" AOV?
There is no universal "good" AOV. It varies dramatically by industry, business model, and product price point. A good AOV for a coffee shop might be $10, while for a furniture store it could be $1,500. The best approach is to benchmark against your own historical data and aim for consistent growth.
How often should I track AOV?
It's useful to track AOV on a monthly and quarterly basis to identify trends. You should also analyze it after specific marketing campaigns (like a holiday sale or the launch of a free shipping offer) to see how they impacted customer spending.
Does AOV include shipping costs and taxes?
Typically, AOV is calculated based on revenue generated from the products sold, *before* additional costs like shipping and taxes are applied. However, the most important thing is to be consistent in how you calculate it so you can track trends accurately over time.
← Back to Free Tools