What Makes a Great Slogan?
A powerful slogan captures your brand's essence in a few memorable words. After generating a list, use these criteria to pick the best one:
- Memorable: Is it catchy and easy to recall? Think Nike's "Just Do It."
- Highlights a Benefit: Does it tell customers what's in it for them? (e.g., "Melts in your mouth, not in your hand.")
- Differentiates Your Brand: Does it set you apart from competitors?
- Evokes Positive Feelings: A good slogan should create a positive emotional connection to your brand.